#1 Google Suggest

1. Type your keyword while in Incognito mode on Google search. Check the new keywords that pop-up.
2. Also, try with putting some spaces and then use a keyword , you will find some more keywords.

#2 Quora, Reddit

Check for your keyword on Quora and Reddit and see the most frequently asked questions.

Keywords

Keywords should be chosen from KeyWord Research. Make sure the article should sound natural. Don’t stuff the article with keywords unnaturally. Try using synonyms from the bottom of the search results (People also search for…).

Images

Make sure all images have relevant alt-tags and all of them have a relevant name.

Slug

The site URL portion that goes after the site name is known as slug and is customizable.

For ex: ajonit.com/what-is-seo

In this case what-is-seo is a slug which is customizable.

Make sure that the slug is:

• Meaningful
• Short
• Includes the most important keyword that you wish to target.

Make Sub headings h2

It is a good practice to have one or more h2 headings.

Google Featured Snippet

Ann Smarty shared a great article on Moz that described a clever way to grab a top spot in Google.

The key is to optimize your content for Google’s Featured Snippets.

Featured snippets are selected search results that are featured at the top of Google's organic results in a box. The aim of featured snippets is to immediately answer a user’s question.

There are three major types of featured snippets:

1. Paragraph snippets (Where the answer is provided in text).
2. List snippets (Where the answer is given in the form of a list)
3. Table snippets (Where the answer is given in a table)

Here’s how to optimise your content for featured snippets.

The first step is to identify the right questions to answer.

You can do this by taking note of the questions your customers most frequently ask. Also, to further explore a topic, be sure to browse Google’s own “People also ask” sections for additional questions to consider.

Once you’ve identified the best questions in your niche, the next step is to structure your content in the following way:

1. First, actually include the question in your article as a subheading.
2. Next, immediately follow the question with a brief one-paragraph answer.
3. And finally, elaborate further on your answer in the rest of your article.

This structure will increase the chances of your content being selected to populate a featured snippet. Which in turn can catapult your site over your competition to land a top spot in Google’s search results.